RWG Mobile Wales · Website, app & dashboard
RWG Mobile Wales
A UK SIM-only brand, designed end to end: live website, account dashboard and mobile app.
WebsiteDesign systemApp
View case study
Senior UI/UX Designer · 8+ Years Experience
Crafting experiences
that users love
& teams trust.
I'm Muhammad Ammad — turning complex problems into clean, intuitive interfaces. I build design systems that scale and products that feel effortless.
8+
Years Experience
12+
Industries Served
200+
Components Built
5
Countries Worked
🎨 Design Systems
🎨 Mobile App Design
🎨 Website Design
🎨 SaaS Application Design
✦ Open to Work
8+ Years Experience
Brands I’ve designed for
RWG MobileTalk HomeNow MobileBookBetterPriseenBallarat Legal
Selected work
Case studies
Talk Home Mobile · Website, app & emails
Talk Home Mobile
Homepage redesigns, a customer dashboard, app onboarding and lifecycle emails for a UK MVNO.
RedesignAppDashboard
View case study
Now Mobile · Website redesign
Now Mobile
Two bold directions for a Gen-Z pay-as-you-go brand: dark, electric green, built to convert.
RedesignLanding pageTelecom
View case study
Majlis · Interview task · Web & app
Majlis
A UI audit and homepage redesign for an Arabic-only community platform, on web and mobile, in 48 hours.
UX auditRedesignArabic / RTL
View case study
BookBetter · Nimbus Consulting
BookBetter
A wellness and beauty booking platform: browse, compare and book services in a few taps.
Product designMarketplaceWeb
View case study
More work
Websites across industries
Try it
Three telecom brands, one system mindset
Switch brands to see each design system’s colours and card style on the same component.
RWG Mobile Wales
Clean white cards on navy, with red reserved for actions and green for status.
RWGPlansRoamingHelp
Pay as you go, your way
Popular
Plan name
Choose plan
Roaming
Travel add-on
See details
Same markup in every state. Only the brand’s tokens and its signature card style change. Click a colour to copy its hex.
How I work
Requirements first, pixels second
- Extract the briefGoal, audience, content, constraints, success criteria.
- Close the gapsOne clarifying question per gap.
- Write the design briefAgreed before any wireframe.
- Design and shipFigma to production-ready UI.
Hiring a product designer?
Open to UI/UX and Product Designer roles, remote or on-site in Islamabad.
Work
Case studies
RWG Mobile Wales
A UK SIM-only brand, designed end to end: live website, account dashboard and mobile app.
WebsiteDesign systemApp
Talk Home Mobile
Homepage redesigns, a customer dashboard, app onboarding and lifecycle emails for a UK MVNO.
RedesignAppDashboard
Now Mobile
Two bold directions for a Gen-Z pay-as-you-go brand: dark, electric green, built to convert.
RedesignLanding pageTelecom
Majlis
A UI audit and homepage redesign for an Arabic-only community platform, on web and mobile, in 48 hours.
UX auditRedesignArabic / RTL
BookBetter
A wellness and beauty booking platform: browse, compare and book services in a few taps.
Product designMarketplaceWeb
More work
Other websites
Click a design to view it full screen.
RWG Mobile Wales
Website, account dashboard and mobile app for a Welsh SIM-only brand, all built on a design system I created.
Live website
Plans first: every plan visible on the homepage, with price and buy action on the right of each card.
Roaming
A destination picker up top, then simple setup steps for iPhone and Android.
Account dashboard
Balance, subscriptions and new deals on one screen after login.
Mobile app
The same system in the app: home, menu and account screens.
Transactional emails
Order, top-up and payment emails that match the website and app.
Design system
A full system I built in Claude Design from the RWG Brand Book: tokens, components and a website UI kit.
Source: RWG Brand Book V.02 · Poppins · 20+ components
Website UI kit, assembled entirely from the system’s components
Talk Home Mobile
Homepage redesigns, a customer dashboard, app onboarding and lifecycle emails for a UK pay-as-you-go brand.
Homepage directions
Compare the live homepage with two redesign concepts I designed.
Product pages
Each service gets its own page: mobile top-up, international calls and gift cards.
Live website
Plan cards with clear savings, plus an app download block.
Customer dashboard
Top-ups, bundles, calling rates and recent activity in one view.
App onboarding
Photo-led onboarding, then a fast path to the first top-up.
Design system
A full system I built in Claude Design from the Talk Home Brand Guidelines: tokens, components and UI kits.
Source: Talk Home Brand Guidelines 2021/22 · Poppins · light and dark themes
Talk Home Mobile web UI kit, built from the system’s components
Lifecycle emails
Welcome, verification and receipt emails in the same visual language.
Now Mobile
A bolder, Gen-Z homepage for a UK pay-as-you-go brand, explored in two versions.
Two directions
Switch between the two homepage versions I designed.
Plans and top-up
A data slider finds the right plan; quick amounts make top-up one tap.
Trust and app
Benefits, social proof and the app, in the same electric green.
Design system
Dark base, two greens, two typefaces.
Typefaces: Space Grotesk and Poppins.
Majlis
A UI audit and homepage redesign for an Arabic-only community platform where people join communities, post, vote and discuss.
The problem
The right features, but hard to use. The current product feels unfinished and tiring.
UI audit: seven findings
I reviewed the live website and app screen by screen and grouped the problems into seven findings.
1Web + AppIcon inconsistency
Thick and thin outlines, filled and outline styles mixed, and icons that don't match their meaning.
2Web + AppLogo used as the search icon
The search field shows the Majlis logo instead of a magnifier, so it doesn't read as search.
3WebSidebar collapse hides content
Collapsing the sidebar removes custom feeds, drafts and my communities completely.
4WebExtra scrollbar in latest posts
The latest posts panel scrolls inside itself, creating two scrollbars and trapping the mouse wheel.
5AppCreate post needs work
Wrong button label, a Post button that works when empty, and the bottom menu visible while writing.
6Web + AppFlat font hierarchy
Almost all text is dark and bold, so nothing stands out and every line has to be read.
7Web + AppWeak overall layout
No clear focus, posts start low on the page, and mixed container styles and spacing.
Process and principles
From audit to redesign in five steps, guided by five principles.
- ExploreUse the live website and app as a real user.
- AuditList every UI and UX issue and group them into findings.
- DefineSet design principles from the findings.
- RedesignRebuild the homepage for web and mobile.
- ReviewCheck the new design against each finding.
Content firstOne icon languageClear hierarchyNothing hidden or trappedOne product on web and app
A small visual system
Arabic type with a clear hierarchy, a calm green palette and one icon language.
أب
مجلس للنقاشPage title · 24 / Bold
مجلس للنقاشPost title · 18 / Semibold
مجلس للنقاشBody · 16 / Regular
مجلس للنقاشMeta · 13 / Regular
Typeface: Noto Sans Arabic · Regular, Semibold, Bold. Icons: one outline set, one stroke weight, filled only when active.
Website redesign
A calm homepage that puts posts first. Every change answers a finding.
- Search that looks like searchA magnifier replaces the logo; the logo stays in the corner.Fixes finding 2
- Sidebar with your communitiesCustom feeds, drafts and my communities are always one click away.Fixes finding 3
- Latest posts, no inner scrollA fixed list of posts, so only the page scrolls.Fixes finding 4
- Clear hierarchy on every postBold titles, grey meta and body, white cards with a vote column.Fixes finding 6, 7
- One outline icon setSame stroke and style everywhere; filled only when active.Fixes finding 1
Mobile redesign
The same system on the app homepage, from top to bottom.
- Logo back in the top barThe brand is visible on the first screen.
- Real search fieldFull width, with a magnifier, right under the header.
- Suggested communities as cardsAvatar, name and one clear Join button.
- Calm post cardsVotes, comments and share in one row.
- Bottom bar with CreateFive tabs, with Create raised in the middle.
Before and after
Switch between the old and new website, and compare the app side by side.
What I would design next
If selected for the role, the rest of the product follows the same system.
Create postFull-screen composer, post types, rules and drafts
Post & commentsReadable threads with clear vote and reply
ProfileStats, content tabs and a real empty state
Login & sign-upA clear reason to sign up, simpler forms
BookBetter
A wellness and beauty booking platform. I owned its UI/UX end to end at Nimbus Consulting.
Customer homepage
Search by service, location and date sits at the top; below it, featured merchants, favourites and popular experts.
Browse and discover
Photo-led cards make services easy to compare at a glance.
Merchant and booking
Each salon gets a profile with services and team; booking is a calendar and time slots on one screen.
Mobile
The same flow, designed mobile-first.
My role
End-to-end UI/UX at Nimbus Consulting, from user flows to tested prototypes, with the Product Owner and a cross-functional team.
CompanyNimbus Consulting, USA
DurationMay 2024 – May 2025
WorkFlows, prototypes, usability testing
Design System · Tokens
Colour & Type Tokens
Tip: click any component on this page to see when to use it.
Primitive tokens that feed every component — one source of truth for colour, spacing, and typography, built for multi-brand scalability.
Colour palette
Type scale
Aa
Page Title
Regular body copy goes here.
Helper text and captions
LABEL · TAG · CODE
Spacing & Radius tokens
4px
8px
12px
16px
24px
32px
48px
r-sm 4px
r-md 8px
r-lg 16px
r-full
Career
Professional Experience
8+ years delivering UI/UX design across UK, USA, UAE, and Pakistan — spanning product, agency, and startup environments.
Dec 2025 — Present
Current
Current
Now Software (Pvt) Limited
UI/UX Designer
📍 United Kingdom · Full-time · On-site
- Design and deliver end-to-end UI/UX solutions for software products serving UK-based clients.
- Develop user flows, wireframes, and high-fidelity prototypes aligned with business goals and user needs.
- Collaborate with product managers and developers to ensure seamless design-to-development handoff.
- Conduct usability testing and incorporate feedback through iterative design improvements.
May 2025 — Dec 2025
Priseen
Senior UI/UX Designer
📍 United Arab Emirates · Part-time · Remote
- Led UI/UX design for digital products, delivering high-fidelity designs for UAE-based clients.
- Produced interactive prototypes and design systems ensuring brand consistency across all touchpoints.
- Worked closely with product and engineering teams to translate user requirements into intuitive interfaces.
May 2024 — May 2025
Nimbus Consulting
Sr. UI/UX Designer
📍 Eagan, Minnesota, USA · Full-time · Hybrid
- Translated concepts into user flows, wireframes, mockups, and interactive prototypes for the BookBetter product.
- Collaborated with the Product Owner and cross-functional teams to identify design challenges and develop user-centred solutions.
- Managed end-to-end UI/UX design for BookBetter while contributing to concurrent projects.
- Ensured seamless user interactions by conducting usability research, testing, and iterative improvements.
Jan 2023 — May 2024
Mob Inspire, Inc
Sr. UI/UX Designer
📍 Pakistan · Full-time · On-site
- Translated concepts into user flows, wireframes, mockups, and prototypes for web and mobile products.
- Collaborated with the product owner to identify design problems and devise elegant, scalable solutions.
- Maintained design consistency through component libraries and design systems.
Aug 2020 — Jan 2023
HiveWorx Private Ltd
Lead UI/UX Designer
📍 Pakistan · Full-time · On-site
- Led requirement gathering from business stakeholders and translated needs into wireframes, prototypes, and design deliverables.
- Implemented design solutions for web platforms while maintaining strong product aesthetics.
- Coordinated directly with development teams to ensure pixel-perfect implementation of design specifications.
Dec 2018 — Aug 2020
Next Generation Circle (NGEN)
Frontend & UI/UX Designer
📍 Peshawar, KPK, Pakistan · Full-time · On-site
- Designed engaging and responsive landing pages from mockups through prototyping and wireframing.
- Coordinated with developers on frontend implementation and contributed to graphics design deliverables.
Jul 2018 — Oct 2018
Premium Tobacco FZ LLC
Graphics & Packaging Designer
📍 Ras Al Khaimah, UAE · Contract · On-site
- Designed product packaging, logos, brochures, flyers, banners, standees, and stationery for a UAE-based consumer goods brand.
Jan 2017 — Jul 2018
Pioneer 3D Studio
UI/UX Designer
📍 Pakistan · Full-time · On-site
- Designed game user interfaces and assets including icons, screenshot compositions, and event branding materials.
- Performed 3D model texturing and coordinated with game developers on asset integration.
Jan 2016 — Jan 2017
MG Business Network
Graphics & UI/UX Designer
📍 Pakistan · Full-time · On-site
- Designed eBay seller HTML & CSS UI templates along with logos, brochures, flyers, banners, and stationery.
Education
Academic Background
🎓
Bachelor of Science in Computer Science
Brains Postgraduate College, Peshawar
Completed Dec 2015 · Peshawar, KPK
Capabilities
Skills & Tools
A complete toolkit built across 8+ years of professional practice — from research through to pixel-perfect delivery.
UX & Design
Skills marked ↗ open the projects where I used them.
User Experience Design Interaction Design Design Systems Component Libraries User Interface Design Prototyping Wireframing & Mockups Empathy Maps Affinity Diagrams Usability Research User Testing Web Design Mobile App Design Style GuidesSoft Skills
Cross-functional Collaboration
Stakeholder Communication
Design Leadership
Problem Solving
Agile / Scrum Workflows
Design Tools
Figma
Adobe XD
Zeplin
Illustrator
Photoshop
Premiere Rush
Fontastic
Development
HTML
CSS
Bootstrap
Proficiency levels
About
Designer with a requirements analyst’s habits
I’m Muhammad Ammad, a UI/UX designer with more than eight years of experience across the UK, USA, UAE and Pakistan. I started out in graphic and frontend work, moved into UX, and now spend most of my time on design systems and product UI.
Lately my focus has been UK mobile brands (MVNOs) like Talk Home Mobile, Now Mobile and RWG Mobile Wales. Telecom sites look simple but carry a lot of detail: plans, roaming, top-ups, terms. That’s where a clear brief and a solid system pay off.
I don’t stop at Figma. I can build production-ready frontend components myself, and I use AI tools to speed up the repetitive parts of design while reviewing every output by hand.
Experience8+ years
FocusDesign systems, product UI
Looking forUI/UX or Product Designer roles
Work setupRemote, or on-site in Islamabad
MA
Muhammad Ammad
Senior UI/UX Designer
Open to work
Email
Phone
+92 321 9943774 · +92 335 1975521
LinkedIn
Behance
Dribbble
Location
Pakistan · Available remotely
Contact
Let’s talk
Hiring for a role or planning a project? Send a message and I’ll reply within 24 hours.
✓
Message sent
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